Team

Jay Dermer is a principal with Preferred Tax Services in Atlanta, Georgia.  Jay’s primary responsibilities include conducting commercial appeals in Fulton County, handling all communications and responsibilities between the company and the tax commissioner’s office, running and guiding the sales and marketing operation and engaging and entertaining potential new clients.  He grew up in Atlanta, Georgia, attended Woodward Academy and then went to college at the University of Arizona in Tucson.  Jay also regularly attends the IPT Property Tax Symposium and the GAAO annual conference.  In his spare time, he enjoys playing in competitive golf tournaments and working out.

Roy Swartzberg is an Atlanta native who joined Preferred Tax Services in 2007.   Since earning a Real Estate degree from Georgia State University in 1979, Roy became and remains a real estate appraiser.  He began focusing upon property tax consulting in 2003, and since then has helped clients collectively enjoy millions of dollars in property tax savings.  There’s not a corner in Georgia that Roy is not familiar with, and he’s famous for amazing Boards of Equalization with his historic knowledge of various properties throughout Georgia.  Roy enjoys working with a wide range of property types and locations, and he pledges to each and every client to never leave a stone unturned in researching, developing, and implementing strategies to help our clients.

Leah Cadray joined Preferred Tax Services in 2010 and has served as the Residential Property Tax Manager since 2012. She earned her undergraduate degree from Agnes Scott College and her Master of Science Degree from Georgia State University. Leah specializes in residential property tax appeals (both single family and multi-dwelling condo units).

Terri Lynne Rosenblatt entered the property tax industry in 2007, and she joined the Preferred Tax Services team in 2014.  She serves as the Commercial Tax Appeal Coordinator for the firm, organizing assessment appeal efforts outside of the state of Georgia, mainly in the Southeast, in Texas, and in California.  Terri Lynne is a graduate of the University of Georgia.

Kate Daniel joined Preferred Tax Services in 2020 and serves as a Property Tax Associate.  She focuses her attention on real property with an emphasis on shopping centers, industrial warehouses, big-box properties and hotels.  Kate handles multiple issues for her clients including data assemblage, research, negotiation and arguing for fair and equitable tax values. Kate’s main goal is to provide the highest level of service to her clients in every capacity.  Kate is an Atlanta native, growing up in Marietta. Kate now resides in Atlanta, Ga after getting her bachelor’s degree in Marketing from the University of Alabama. Outside of work, Kate has many interests including tennis, travel and dining around the city.

Selena Finkey joined Preferred Tax Services in 2008 and serves as the Georgia Commercial Property Administrator.

Sara is an experienced advocate for commercial and residential clients on valuation and legal issues. She has experience negotiating real property valuation with county tax assessors and representing taxpayers before boards of equalization, hearing officers, in arbitration, and in superior court. She also advises clients on options to simplify their property taxes, including filing parcel consolidations and preferential assessments, including CUVA and FLPA. Sara stays apprised of legislative developments in Georgia and has testified before state Senate and House committees and subcommittees on proposed property tax legislation. Sara is the Georgia member of the National Association of Property Tax Attorneys (NAPTA).

Gloria Herle joined Preferred Tax Services in 2022. Her focus is supporting the Residential Property Tax Manager.